About Us
About Do It Yarnself
We believe everyone can create something beautiful with their hands. Do It Yarnself makes crochet accessible, enjoyable, and sustainable for crafters of all skill levels.
Meet Kaijia
Do It Yarnself was born from a simple belief: that the joy of creating something with your own hands should be accessible to everyone. Founded by Kaijia, our journey began with a passion for crochet and a desire to share that love with others.
What started as a personal hobby quickly grew into something more meaningful. We noticed that many people wanted to try crochet but felt overwhelmed by where to start, what materials to buy, or how to learn the techniques. That's when we knew we had to do something different.
We promise, once you get started, you'll be hooked!
Our Mission
🧶 Make Crochet Accessible
We curate beginner-friendly kits with everything you need to start your crochet journey, removing the guesswork and overwhelm.
🌱 Promote Sustainability
Our eco-friendly, plastic-free packaging and carefully portioned materials help reduce waste while supporting local suppliers.
💝 Foster Creativity
We believe crafting is more than just making things—it's about mindfulness, self-expression, and the joy of creating something uniquely yours.
🤝 Build Community
We're creating a supportive community where crafters can share their projects, ask questions, and inspire each other.
How We Create
Every Do It Yarnself kit is handmade with care in our Hammersmith studio. Here's what makes our process special:
🎨 Seasonal Curation
Our projects are thoughtfully designed and seasonally curated, with multiple colour options so you can personalise your creation.
🏪 Local Sourcing
All materials are sourced from Fulham Textile Studio, supporting local businesses and ensuring quality.
✂️ Custom Preparation
Yarn is wound into custom smaller balls, giving you enough for trial and error while minimising waste.
📦 Eco-Friendly Packaging
Everything comes in plastic-free, eco-friendly packaging that's as beautiful as it is sustainable.
🎥 Video Support
Each kit includes access to easy-to-follow online instruction videos, perfect for beginners.
What We Believe
Crafting should be relaxing, not stressful. That's why our kits include everything you need and our tutorials are designed to be beginner-friendly and encouraging.
Sustainability matters. We're committed to reducing waste through thoughtful packaging, local sourcing, and providing just the right amount of materials.
Everyone can be creative. Whether you're a complete beginner or an experienced crafter looking to try something new, we're here to support your creative journey.
Community makes everything better. We love seeing your finished projects and hearing your stories. Your creativity inspires us every day.
Ready to Get Started?
Join thousands of crafters who have discovered the joy of crochet with Do It Yarnself. Browse our current collection and start your creative journey today.